From Concept to Creation

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When a company launches a new product, the branding of the product is the underlying element of all marketing, promotional and merchandising efforts. While the product is the centerpiece, how it is branded is of equal importance (see: Steve Jobs & iPhone packaging). This includes not only the packaging and advertising, but also how the […]

Marc Jacobs Daisy Dream

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Marc Jacobs has done it again and will be launching its third Daisy fragrance to the garden since its birth in 2007. The Marc Jacobs Daisy fragrance line has been so successful it has taken on a life of its own. The fragrance will be launched in July 2014 and has a whimsical playful package […]