Things to Consider When Choosing a Packaging Partner

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Like any good design, packaging tells a story. It’s a sensory experience with a direct link to your brand, designed to take consumers on a journey of discovery by appealing to the intrinsic human desire for exploration. With most packaging partners only focusing on visual design, it’s important to look for a partner that understands […]

Packaging TRends

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We were lucky enough to be featured in Beauty Independent’s most recent “No Stupid Questions” Column, the following is an excerpt from the feature. “In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 packaging, marketing, design and branding experts: What do you think are the three biggest […]

Package Design

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The package design of any given product is arguably one of the most important factors in a purchasing decision. Women, especially, are visual and compulsive consumers. When you think of Chanel No. 5, what made it one of the most iconic fragrances since its release? It was the look, it was the smell, it was […]

The Next Generation of Business Cards

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If your job requires face-to-face meetings with prospective clients or partners, you have received at least one business card in your life. In fact, on any given day millions of business cards are exchanged with some people receiving a few dozen business cards in a single day. If you are one of the millions of […]

From Concept to Creation

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When a company launches a new product, the branding of the product is the underlying element of all marketing, promotional and merchandising efforts. While the product is the centerpiece, how it is branded is of equal importance (see: Steve Jobs & iPhone packaging). This includes not only the packaging and advertising, but also how the […]

Marc Jacobs Daisy Dream

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Marc Jacobs has done it again and will be launching its third Daisy fragrance to the garden since its birth in 2007. The Marc Jacobs Daisy fragrance line has been so successful it has taken on a life of its own. The fragrance will be launched in July 2014 and has a whimsical playful package […]