Pantone Color refers to a standardized color system used in printing to achieve consistent, repeatable brand colors across different print runs and materials. Instead of building color from CMYK process inks, Pantone colors are typically produced as premixed spot inks to match a specific, numbered reference.
Pantone colors are often used in packaging, labels, and displays when brand accuracy is critical or when a color is difficult to reproduce reliably in CMYK. They can also be used for special inks like metallics and fluorescents, helping designs stand out while maintaining tight color control.