Spot UV is a finishing technique where a clear, glossy UV coating is applied to specific areas of a printed piece, then cured with ultraviolet light. This creates targeted shine and texture that highlights chosen design elements like logos, headlines, patterns, or product imagery while the rest of the surface remains unchanged.
Spot UV is commonly used on custom packaging, labels, and marketing collateral to add contrast and a premium feel, especially when paired with matte coatings or soft-touch lamination. It requires precise file setup and registration so the coated areas align perfectly with the artwork, making it ideal for bold accents that improve shelf impact and brand presentation.