Also known as a PR package or influencer box, an influencer package consists of several promotional materials or products that a brand sends to a list of celebrities or influencers. The goal of these packages is to promote the brand as a whole or to promote specific products that relate to the influencer’s audience.
The Importance of PR Packages
Influencer packaging is a great way for brands to build relationships with influencers and encourage them to promote their product. These influencer gifts are used to boost brand awareness and sales. A well-designed package includes key items and information about these items and your brand. For instance, the products may come with pamphlets detailing their features and benefits, with additional information about your company’s values and mission statement. PR packages can shape public perception of your brand and help differentiate you from your competitors.
Often, influencers open their packages in unboxing videos on social media, enabling influencers to explore the contents of the package in view of an engaged audience. The influencers can then showcase each product and talk about them while relaying information about the brand behind them.
With the right strategy, influencer PR boxes can offer numerous benefits:
- Increased visibility – Public unboxings can bring more attention to your brand and generate buzz, boosting visibility for your products.
- Credibility – Audiences often perceive influencers as experts they can trust to endorse worthwhile products and brands.
- Social proof – Influencers showcasing products to their followers can generate social proof, as people trust that the product is something worth getting based on the influencer’s positive experience with it.
- Sales – Influencer packaging could also directly drive sales, as it can encourage audiences to become customers after viewing the unboxing video.
- Stronger relationships – Good influencer marketing packages will also improve your brand’s relationship with influencers and show that you care about developing a solid partnership.
How to Put Together a Great Influencer Kit and Have a Successful Campaign
To help you put together the perfect influencer kits for your next campaign, follow these key steps.
Set Clear Campaign Goals
Start by establishing attainable, meaningful goals for your campaign. For example, you might want to develop influencer packaging to earn more partnerships with agencies, supplement another social media strategy, or build hype for a new product.
Establish a Target Audience
Make sure your products match the niche of the influencer and the corresponding audience. Look into that audience’s demographics, income, interests, location, and other factors to help you target the right people with your influencer boxes.
- Select the Right Products to Include in Influencer Packages
Your influencer gifting strategy must also include the right products. Based on the influencer and audience, consider the specific products you should send, their total dollar value, and any cool features you can add that will appeal to recipients.
Determine the Best Influencers to Receive Your Packages
With your audience and products selected, it’s time to reach out to the ideal influencer(s). You can find the right influencer by searching databases, looking through hashtags, or using influencer marketing platforms. Make sure your chosen influencers have use for your product, have a matching aesthetic, and/or post content similar to your brand’s social media posts.
Develop and Submit Your PR Package Ideas
Once you decide how to send products to influencers, develop your influencer box ideas and begin sending pitches to them. Your pitch must be compelling and encourage them to connect with you. A good pitch will include key details about your brand, what you want to achieve with your partnership, what you plan to send them, and why you believe your brand and offerings would be a good fit for the influencer.
Maintain Good Communication With Influencers
Before sending your PR boxes for influencers, ensure you have the necessary contact information and address. To develop a long-term partnership, set aside time to discuss rates, brand guidelines, and other details to maintain clear communication and compliance.
Create a Strong Unboxing Experience
Impress influencers with your PR package services by creating the perfect experience. For example, you can include personalized thank-you notes along with personalized gifts and branded packaging. In the next section, we’ll give more details on how to orchestrate the best possible unboxing experience.
How to Create an Unforgettable Unboxing Experience
One of the key elements of a great unboxing experience is ensuring that every item has a place and is shown in order of importance. This is a big part of the product or service story, and it helps to build anticipation and excitement as the influencer unboxes the items. The way the items are arranged, the colors, and the overall design of the packaging all play a role in creating a memorable unboxing experience.
Another important aspect of the unboxing experience is the delivery method. The packaging should be designed with the end-user in mind, whether it’s shipping or hand delivery. For example, if the package is going to be shipped, the packaging should be designed to withstand the rigors of shipping and protect the contents. If the package is going to be hand-delivered, the packaging should be designed to make a strong impression and be easy to transport.
Furthermore, the decoration, style, and format of the box also play a big role in the unboxing experience. The use of print, foil, emboss, special coatings, and more can enhance the unboxing experience. They can make a lasting impression on the influencer and their audience and create a strong association between the product or service and the brand.
Influencer Product Box Design by PPD&G
The use of influencer kits has created a new market for creative, customized packaging. Influencer packaging is designed to generate excitement around a grand reveal, which serves as effective promotion for your products. However, creating high-quality influencer kits can be a complicated process, particularly when it comes to budgets, high-quality designs with low production quantities, and tight deadlines. Luckily, this is where PPD&G can help.
We have the expertise to help you navigate these complexities, allowing you to achieve your marketing goals. At PPD&G, we understand the complexities that come with creating effective influencer PR boxes and offer a variety of packaging solutions, from product selection and curation to packaging design and production. We also have experience working with a variety of budgets and finding the most cost-effective solutions. With eco-friendly and sustainable packaging options, we not only help the environment but also align with the values of many influencers and their followers. PPD&G specializes in interactive elements that are so crucial to creating memorable unboxing experiences for influencers and their audiences.
Contact PPD&G Today
At PPD&G, we understand the importance of creating a memorable unboxing experience that is designed and executed effectively. Our company specializes in crafting exceptional packaging solutions that align with your influencer marketing strategy. One of our offerings is the use of influencer mailer boxes, which are designed to generate excitement and buzz about your products. These boxes can be used for various purposes such as:
- Launching a new product
- Expanding brand awareness to new audiences
- Boosting social media engagement
We offer a wide range of options in terms of size, shape, and budget to suit your needs. Additionally, all aspects of the packaging are fully customizable, resulting in a one-of-a-kind experience that will grab the attention of both influencers and potential customers. Our ultimate aim is to create tangible brand interactions that can be easily observed across social media platforms.