Belly Bands are printed paper or paperboard wraps that slide around a product or package to add branding, messaging, or required information without changing the primary package. They are a simple way to create a cohesive look across product variations, highlight promotions, or add seasonal and limited-edition design elements.
Belly bands are commonly used for boxes, jars, bottles, bundles, and multi-pack sets because they are cost-effective and easy to apply. They can be customized with different stocks, coatings, and finishes, and can include features like perforations, spot UV, or foil accents to elevate shelf presence and unboxing.